International Marketing in the Fast Changing World

This volume of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These includew topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in this volume shed significant light on many emerging issues and form a solid foundation for future research. -- from back cover.