Leadership and Social Media

"Social Media and the New Politics of Political Leadership examines how political leaders have adapted to the challenges of social media, including Facebook, Instagram, Twitter and Memes among other means of persuasion. Established political leaders now use social media to grab headlines, set the agenda, respond to opponents, fund raise, contact voters directly and organize their election campaigns. Leaders of protest movements have used social media to organize and galvanize grassroots support and to popularize new narratives: narratives that challenge and sometimes overturn conventional thinking. Yet each social media platform provides different affordances, different attributes, and are used differently by political leaders. In this book, leading international experts provide an unprecedented look at the role of social media in leadership today. Through a series of case studies dealing with topics ranging from Emmanuel Macron and Donald Trump's use of Twitter, to Justin Trudeau's use of selfies and Instagram, to how feminist leaders mobilize against stereotypes and injustices, the authors argue that many leaders have found additional avenues to communicate with the public and us