Skip to content
Book Glossary
Cover of Public Opinion

Public Opinion

by Carroll J. Glynn, Susan Herbst, Garret O'Keefe, Robert Shapiro, Mark Lindeman

Public opinionPolitical aspectsOpinion publiqueAspect politique

This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion.

Writing a summary for young readers…

For young readers

Book data: Open Library