Natural Corporate Management

"This groundbreaking new book by business scholar William C. Frederick presents an innovative, exciting - even revolutionary - view of corporate management and the challenges it confronts in today's world. The author proposes a management paradigm shift transforming the way corporations do business. Management scholarship and research may well be rechanneled from current orientations to new models, concepts, and theories of what it takes to manage corporations in a planetary world confronting climate change, energy crises, and securing the well-being of all global citizens. Natural Corporate Management (NCM) is an awareness and an acceptance by the managers of today's business corporations of the close functional linkage between natural forces and human economic choices. NCM is not a set of techniques or methods but is a growing consciousness by managers of the presence and influence of nature in all managerial decisions. The book's central theme is that business and nature are locked into an evolutionary partnership that defines all aspects of corporate management, including decisions, policy, goal-seeking, organizational design, workplace behavior, and productive operations. This