The service advantage
by Karl Albrecht, Karl Albrecht, Lawrence Bradford
Customer servicesConsumersResearchMarketingCustomer ServiceBusiness / Economics / FinanceBusiness/EconomicsConsumer Behavior
A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.
Writing a summary for young readers…
For young readers
Book data: Open Library