New business opportunities in Latin America

There are no miracles in Latin America, says international consultant Louis Nevaer - only opportunities - and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican "meltdown" failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social, political, and cultural events and characteristics of the Latin American business scene. Dr. Nevaer provides readers with unusually rich, up-to-date insights into how business is done there and how U.S. businesspeople can do it. This is important reading for corporate management at all levels, economists, international bankers and investors, and for their colleagues in the academic community who share their interests. . Dr. Nevaer starts with a general discussion of American business and businesspeople in Latin America, and then puts the Latin American business scene in historical perspective. He lo