How the Cadillac got its fins

"Such products as Coca-Cola, Cracker Jacks, Levi's jeans, and TV dinners have gone beyond the world of business to enter our collective consciousness, while such marketing devices as the Pillsbury Dough-Boy, Chiquita Banana, Elsie the Cow, and the Marlboro man have become cultural icons. In How the Cadillac Got Its Fins, Jack Mingo traces the surprising, unbelievable, and amazing stories behind the invention and marketing of many of the products and companies that shape our lives." "Among the many revelations in How the Cadillac Got Its Fins are: the truth about Spam, without actually having to eat it; how the founders of Apple Computer really first went into business (Hint: The FBI would not have approved); where Jell-O came from and what it's really made of; how Marlboro cigarettes received a marketing sex change; how the Life Saver got its hole (Hint: It was not intentional); how few videos MTV actually had when it started, and the identity of the aging British rocker who was featured in an inordinate number of them; why the engineers who built the first Walkman considered it a failure; and the real reason the Kellogg brothers invented corn flakes (to satisfy one appetite while