Essays in Applied Behavioral Microeconomics

Cognitive and emotional factors have played a larger role in economists' understanding of the world in the last decades. While earlier work has focused on experimental and theoretical results, a larger number of recent contributions have tested ideas from the field of Psychology using econometric methods for causal identification on field data. This line of research seeks to analyze market situations in which specific psychological factors can be identified to cause observed economic behavior. My dissertation, at the intersection of Behavioral and Applied Microeconomics, offers examples of behavior in which cognitive aspects are shown to play a central role and is unified across the three chapters by a common methodological approach. The first chapter, based on joint work with Kareem Haggag, reports evidence from tipping behavior of New York city taxicab customers. For credit card payments, the payment screen in the car displays suggested tip amounts. In particular, for one of the main companies, the suggested amounts are $2, $3, $4 for fares below $15, and 20, 25 or 30 percent above $15. Using this variation, the chapter shows that suggestions play an important role in tipping beh