Strategic marketing communications
by Smith, P. R.
Communication in marketingCommunication en marketingBUSINESS & ECONOMICSPublic RelationsIndustrial ManagementManagementManagement ScienceOrganizational Behavior
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Writing a summary for young readers…
For young readers
Book data: Open Library