
The international handbook of electronic commerce
by Jae K. Shim, Anique A. Qureshi, Joel G. Siegel, Roberta M. Siegel
Electronic commerceHandbooks, manualsCommerce électroniqueGuides, manuelsBUSINESS & ECONOMICSInternationalMarketingMultilevel
"The International Handbook of Electronic Commerce is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical "how to" guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, e-mail and Web site addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use."--BOOK JACKET.
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Book data: Open Library