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NOW with Bill Moyers

by Daniel Yankelovich, Mark Ganguzza

InterviewsPublic opinion pollsPublic opinionPolitical culture

"Bill Moyers talks with the survey pioneer recently named one of the 20th century's ten most influential people in the area of public policy. From his vast experience in the field, Daniel Yankelovich explains the agendas behind public opinion research, homing in on its uses and abuses by special interest groups. He also discusses the integral link between the economy and education, as well as what Americans can do to become poll savvy."--Container.

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Book data: Open Library