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E-commerce in business

by Leigh, Richard

Electronic commerceCase studiesInternetEconomic aspectsInternet marketing

Case studies on using the Internet to capture and exploit new markets. The reporters take viewers on a candid look behind the scenes of three Australian companies, explaining key terms and concepts like web shopfronts, VPNs, B to B communication, website maintenance, and managing growth. Each segment is followed by a summary.

Writing a summary for young readers…

For young readers

Book data: Open Library