Creating new categories, businesses and markets
by Stuart Varney, Lisa Yapp, Eddie Harrison
InterviewsInteviewsRetail tradeManagementChief executive officersStaples (Firm)Palm (Firm)
Stuart Varney interviews Thomas Stemberg (Staples) and Carl Yankowski (Palm) about creating categories, looking forward, staying ahead, and distribution from shelf space to cyberspace.
Writing a summary for young readers…
For young readers
Book data: Open Library