Nudge
Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler, Cass R. Sunstein
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspectsEconomic aspects of Choice (Psychology)EconomicsNonfiction
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
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For young readers
Book data: Open Library