Event history analysis

"In a manner similar to many other titles within the Applied Social Research Methods Series, this 182-page book thoroughly covers many of the specific methodological hurdles encountered in implementing event history analysis (EHA). The Applied Social Research Methods Series' . . . is the result of careful subject selection. . . . Consistent with the practical orientation of the book, each of the application sections provides useful insights into data structure problems and programming notes. . . . Kazuo Yamaguchi's insightful review of problems in structuring EHA models is useful for those contemplating life-course research. . . . We strongly recommend its inclusion in the libraries of marketing researchers and its inclusion on suggested reading lists of graduate research method seminars." --Journal of Marketing Research "This book, which is part of Sage Publications' Applied Social Research Methods Series, is a practical guide for those interested in using event history analysis.^ . . . The book's strength is that it is well written and easy to understand. Even those with limited statistical backgrounds can follow the discussion and the systematic progression from the simpler to t