Management fads in higher education

"Robert Birnbaum takes a critical look at the rise and fall of management fads in higher education since the 1960s. He shows higher education administrators and faculty how to move beyond the hype of new fads to make wise, informed decisions and adopt sound management policies." "This resource can help administrators and faculty become effective academic leaders who understand how management innovations can be used to strengthen the enduring educational and social purposes of higher education."--Jacket.