Breakpoints

"Many excellent companies have fallen from grace, not because they ignored their customers or lacked superior management skills, but because business conditions shifted beneath them. In an environment of fluctuating markets, proliferating technologies, and changing political frontiers, the management challenge is no longer to manage only growth. Now managers must cope with breakpoints, or sudden shifts in the rules of the game. In this timely book, Paul Strebel provides the first coherent approach for dealing with radical business change." "Strebel shows that breakpoints may be as enterprising as Drexel Burnham Lambert's promotion of the junk bond market - or as dramatic as its collapse. They may result from changes in industry conditions such as the emergence of new technologies or price wars, or from within the company itself in the form of a radical reorganization or the succession of a new CEO." "Companies that ignore breakpoints do so at their own peril. Bic, for example, gained market dominance with its disposable razors, and Gillette couldn't compete successfully until it developed another innovation, the high-tech Sensor. Kirin Beer monopolized the Japanese home market afte