Interview with Nalli Chetti, interviewed by V. G. Narayanan, Chennai, India
by Nalli Kuppucāmi Ceṭṭiyār, V. G. Narayanan, Harvard Business School
InterviewsWomen's clothing industryTextile industryBusinessmenFamily-owned business enterprisesTechnology transferIndustrial policyWeavers
Dr. Chetti discusses the circumstances that led to start of the family business, which grew into the famous Nalli brand of silk saris in India. He talks about his grandfather's attention to quality, and also the importance of the location of the store, which gave him an edge over competitors.
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Book data: Open Library