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Cover of Political marketing and communication

Political marketing and communication

by Philippe J. Maarek, Lutton

Campaign managementCommunication in politicsPolitical AdvertisingPolitical campaignsInformation theoryMedia studiesPolitical campaigning & advertisingPolitical science & theory

Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

Writing a summary for young readers…

For young readers

Book data: Open Library