The new psychology of selling and advertising

The supremacy of the consumer, as a major premise, constitutes an entirely new platform for the psychology of selling and advertising. Manufacturers and advertising agencies have and are increasingly making use of sound and even scientific methods in discovering the public's wants and reactions to particular products. Vast sales and advertising campaigns are often reared on a foundation of market study as wide and serious in scope as the researches made in large universities. "The New Psychology of Selling and Advertising" by Dr. Henry C. Link--a psychologist of international reputation and an experienced merchandising and advertising man--presents a combination of scientific training and practical experience, employed to investigate the intricacies of consumer behavior, sales techniques, and effective advertising. The book's emphasis is always on the presentation of methods which will be found useful in dealing with the concrete problems of selling.^ Above all, the methods given are such as will stand analysis not only by experienced sales managers and advertisers, but by the competent psychologist of the modern school. Instead of following the traditional titles or classification