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Cover of Gonzo Marketing

Gonzo Marketing

by Christopher Locke

Customer relationsElectronic commerceInternet marketingTechnological innovationsInternetComputer Communication NetworksAdvertisingPublic Relations

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Writing a summary for young readers…

For young readers

Book data: Open Library