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Cover of Sole influence

Sole influence

by Dan Wetzel

BasketballMoral and ethical aspects of BasketballSocial aspects of BasketballEconomic aspects of BasketballCorporate sponsorshipSports, economic aspectsSports, social aspectsYouth, conduct of life

"On city playgrounds and in high-school gymnasiums, the search goes on for the next Michael Jordan or Kobe Bryant - potential superstars who can bring millions in sales to the athletic shoe companies they endorse. Now an explosive and controversial expose at last reveals the ongoing exploitation of college, high-school, and even junior-high-school players by profit-minded sneaker companies."--BOOK JACKET. "Written by two of the most knowledgeable journalists in sports, SOLE INFLUENCE takes you into this battle for the hearts, minds, and feet of young athletes - at any price. Along the way, it shows how criminals, including drug dealers and sex offenders, have ended up on a shoe company's payroll. More frightening, this book reveals how corporate money funneled into amateur sports has created black-market professionalism among college and high-school athletes, with promises of fame and fortune that for most players will simply never come true."--BOOK JACKET.

Writing a summary for young readers…

For young readers

Book data: Open Library