Brand New
by Jane Pavitt
Social aspectsBrand name productsConsumption (Economics)AdvertisingProduct managementNew productsNew products, managementConsumer behavior
"With over 200 colour illustrations, Brand.New's stunning design deliberately reflects the dynamic character of the subject. The book is essential reading for students and observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops."--BOOK JACKET.
Writing a summary for young readers…
For young readers
Book data: Open Library