
Relationship between Exporters and their Foreign Sales and Marketing Intermediaries, Volume 16 (Advances in International Marketing)
Export marketingMarketingEconomicsSociology: work & labourInternational tradeInternationalExport trading companiesBusiness & Economics
This volume explores substantive issues relating to the role of foreign intermediaries in export channels. The contributions draw on a number of different theoretical streams such as agency theory, transaction cost economics, network theory, economic sociology, resource base theory and others.
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Book data: Open Library