Wisdom of the CEO

"Wisdom of the CEO presents 29 of the world's most respected and influential corporate leaders - CEOs ranging from Dr. Daniel Vasella of Novartis and Timothy Koogle of Yahoo! to Jacques A. Nasser of Ford and Peter I. Bijur of Texaco - discussing how they are preparing today to meet the challenges of a radically changed twenty-first century business environment. Representing numerous industries, technologies, and perspectives, these giants of industry share their views on strategies to exploit today's technological innovations, tips for marketing in a world where international borders have been effectively eliminated, and much more."--Jacket.