Dictionary definition · lure
noun
- qualities that attract by seeming to promise some kind of reward
- anything that serves as an enticement
- something used to lure fish or other animals into danger so they can be trapped or killed
verb
- provoke someone to do something through (often false or exaggerated) promises or persuasion"He lured me into temptation"
Source: Open English WordNet (CC BY 4.0).