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roll out

Dictionary definition · roll out

noun

  1. the act of officially distributing a new product or service to the public

verb

  1. flatten or spread with a roller"roll out the paper"
  2. straighten by unrolling"roll out the big map"
  3. to distribute systematically or strategically"The U.S. deploys its weapons in the Middle East"
  4. officially distribute a new product or service to the public"Israel has been the fastest to roll out inoculations."

Source: Open English WordNet (CC BY 4.0).