Benson P. Shapiro
Books
- Sprint selling & turbo-charged market development
- Instructor's manual to accompany
- Support systems
- Business marketing strategy
- Industrial product policy
- Managing sales task clarity
- Price as a communicator of quality
- Seeking customers
- Hints for case teaching
- Keeping customers
- Marketing management readings
- Marketing management
- Organizing the national account force
- Sales program management
- National Account Management
Author data: Open Library