Roland T. Rust
Books
- Customer Equity Management
- Driving customer equity
- EEG response to advertisements in print and broadcast media
- Service marketing
- Instructor's resource book to accompany Rust/Zahorik/Keining Service marketing
- Handbook of Service Marketing Research
- An audience flow model of television viewing behavior
- Getting returns from service quality
- E-Service
- Return on quality
- A probabilistic measure of model superiority
- Maximaliseren van klantenrelaties
- Customer equity management
- Advertising media models
- Readings in service marketing
- Feeling Economy
- E-Service
- Service quality
Author data: Open Library