Customer equity management
by Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
KundenmanagementManagementCustomer equityKlantgerichtheidUnternehmenRelatiemarketingKundenwertCustomer relations, management
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
Writing a summary for young readers…
For young readers
Book data: Open Library